TVC Production Cost in Bangladesh (2026): The Complete Guide

A 30-second TVC production in Bangladesh typically costs BDT 3,00,000 to 15,00,000 depending on cast, locations and post-production scope. Libanza Films produces TVCs from BDT 3,50,000. That is the direct answer most marketing managers are looking for — and it is the number that most production companies in Bangladesh refuse to publish.

This guide breaks down exactly where TVC production budget goes in Bangladesh, what each cost driver means in practice, and how to plan a production that delivers broadcast-quality results without overrunning the budget. Whether you are a brand manager briefing internally, a marketing director evaluating agencies or a procurement team building a cost model, this is the reference you need before any conversation with a production company.

TVC Production Cost Summary: Bangladesh 2026

Before the full breakdown, here are the headline figures. These are Libanza Films' actual production cost ranges — not industry estimates.

All figures are for production only. Broadcast airtime and media buying are separate budget lines managed by the media agency — they are not included in production cost.

Pre-Production Costs: What Happens Before the Camera Rolls

Pre-production is where most brands underbudget. It is also where the entire quality trajectory of a TVC is set. A well-produced TVC with weak pre-production looks exactly like what it is. The following are the pre-production cost lines that make up a complete TVC production quote.

• Creative concept and script: BDT 30,000–80,000 for original concept and script development, depending on the number of concept routes presented and revision cycles. This line is sometimes waived for clients who bring their own agency script — but even then, a script review and adaptation fee applies.
• Storyboard: BDT 15,000–40,000 for a complete visual storyboard with annotated shot descriptions. Essential for client approval before location and cast are booked.
• Location scouting: BDT 10,000–30,000 for scout visits, photography and location shortlist. Location fees (paid to the location owner on shoot day) are a separate budget line.
• Casting: BDT 10,000–20,000 for audition coordination and casting management. Cast fees are the largest variable in the entire budget — see below.
• Director fee: BDT 30,000–1,50,000 depending on director's reel and production scale. Senior directors with brand campaign experience command higher fees.
• Producer / production manager fee: BDT 20,000–60,000. Covers pre-production coordination, supplier management, schedule building and shoot day operations management.

Typical pre-production subtotal: BDT 1,15,000 to 3,80,000 depending on complexity.

Shoot Day Costs: The Largest Single Budget Block

Cast Fees: The Biggest Cost Variable in TVC Production

Cast fees are the most variable line item in any TVC budget — and the most negotiated. The range across the Bangladesh market is enormous. Understanding this range before you brief a production company prevents the most common TVC budget misalignment.

All cast fees cover single-use rights for Bangladesh broadcast only, for an agreed term (typically one year). Extended territory, digital rights, usage term extensions and social media rights are negotiated separately and add cost. Confirm usage rights in writing before any cast contract is signed.

Post-Production Costs: Where TVC Quality Is Won or Lost

• Offline edit (assembly and fine cut): BDT 20,000–50,000. Includes three revision rounds. Additional revision rounds are charged per round.
• Colour grade: BDT 20,000–50,000 for a professional grade in a colour suite. Entry-level TVCs use software-only grading at the lower end of this range.
• Sound design and music: BDT 25,000–50,000. Original music composition is additional. Licensed music tracks carry their own licensing fee — stock music is significantly cheaper but rarely what a brand-quality TVC requires.
• Motion graphics and titles: BDT 25,000–75,000 for standard lower thirds, logo animations and supers. Complex animated graphics or 3D integration costs significantly more.
• VFX and 3D: BDT 50,000–5,00,000+ depending on complexity. This is the highest-variance post line — a simple product composite differs enormously from a full CGI environment.
• Delivery and format variants: BDT 5,000–15,000 for master + cutdown versions, digital format variants (16:9, 9:16, 1:1) and broadcast QC export.
• Voiceover recording: BDT 10,000–30,000 for a professional studio session with a recognised voice talent.

Typical post-production subtotal (standard TVC, no major VFX): BDT 75,000 to 7,00,000

Three Sample TVC Production Budgets

Budget A — Entry-Level TVC (BDT 3,50,000 – 5,00,000)

Single location (studio or one clean exterior), local non-celebrity cast (1–2 models), one shoot day, standard kit, basic post with grade and sound.

• Pre-production (script, storyboard, scout, casting): BDT 60,000
• Director and producer: BDT 60,000
• Crew (8 people, 1 day): BDT 65,000
• Equipment (camera, lights, audio): BDT 45,000
• Cast (2 models, non-celebrity): BDT 80,000
• Location and catering: BDT 25,000
• Post-production (edit, grade, sound, delivery): BDT 90,000
• Contingency (10%): BDT 42,500
• Total: approximately BDT 4,67,500

Budget B — Mid-Range TVC (BDT 5,00,000 – 10,00,000)

Two to three locations, recognised television presenter, two shoot days, full professional kit, strong grade and sound design.

• Pre-production: BDT 1,20,000
• Director and producer: BDT 1,20,000
• Crew (10 people, 2 days): BDT 1,50,000
• Equipment: BDT 1,00,000
• Cast (presenter + 2 models): BDT 2,50,000
• Location fees and catering (2 days): BDT 80,000
• Post-production (edit, grade, VFX, sound, 15s cutdown): BDT 1,50,000
• Contingency (10%): BDT 79,000
• Total: approximately BDT 8,49,000

Budget C — High-End Campaign TVC (BDT 10,00,000 – 15,00,000+)

Multiple locations including controlled studio, celebrity cast, two to three shoot days, 3D or VFX sequences, broadcast master plus full digital suite.

• Pre-production (full creative development): BDT 2,00,000
• Director and producer (senior): BDT 2,50,000
• Crew (12+ people, 3 days): BDT 3,00,000
• Equipment (cinema package, crane, drone): BDT 2,00,000
• Celebrity cast fee: BDT 7,00,000
• Location fees and catering (3 days): BDT 1,50,000
• Post-production (VFX, 3D, grade, sound, full variant suite): BDT 3,50,000
• Contingency (10%): BDT 2,15,000
• Total: approximately BDT 23,65,000

What Drives TVC Cost Up — and How to Manage It

• Celebrity cast fees are the single largest controllable variable. A recognisable television presenter at BDT 1,50,000 vs. a film celebrity at BDT 7,00,000 doubles the entire production budget. Evaluate whether brand authority actually requires name recognition, or whether the script and production quality can carry the impact.
• Multiple locations add crew days, transport, location fees and schedule complexity. Two locations on the same day is typically fine. Three separate locations almost always requires an extra shoot day, which multiplies crew, equipment and logistics cost.
• VFX and 3D are estimated at brief stage and frequently revised upward once the edit locks. Get a detailed VFX breakout in writing before production begins — not a general "post-production" line.
• Revision cycles add cost that is often not budgeted. A standard TVC contract includes three offline revision rounds. Rounds four and five — which clients routinely need — are charged additionally. Tight internal brief alignment before briefing the production company is the single most effective cost-control lever available.
• Late changes to cast, script or location after pre-production is locked are the fastest route to budget overrun. Treating the sign-off process seriously in pre-production saves money in post.

Ready to Budget Your TVC?

Libanza Films provides fully itemised TVC production quotes within 48 hours of receiving a brief. There are no package prices and no vague estimates — every quote breaks out pre-production, crew, equipment, cast, locations and post-production as separate line items so you can see exactly where your budget goes.

Send your brand brief, target audience, intended broadcast channels and rough timeline and we will respond with a detailed cost breakdown and production plan.

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