What are the stages of TVC production?

Seven stages: objective, research and concept, script, storyboard, pre-production, the shoot, and post-production. Nothing is filmed until the script and storyboard are signed off.

Do I need a script before contacting Libanza Films?

No. Send the objective, the audience and a budget range. Libanza Films writes the concept, the script and the storyboard. If you already have an agency script, it is reviewed and adapted before the shoot.

What is included in the BDT 5,50,000 floor?

Concept, script, a Dhaka shoot, edit, grade and a broadcast-ready master for a 30-second spot. Talent, extra cities, drone and usage beyond the agreed term are extra.

TV Commercial Production Process in Bangladesh

A 30-second TVC at Libanza Films starts from BDT 5,50,000. The process below is what that covers: brief, script, pre-production, shoot, edit, grade and a broadcast-ready master. A straightforward spot is four to six weeks. TVC production in Bangladesh.

Nothing is filmed until the script and the storyboard are signed off. Most of the cost of a weak TVC is spent correcting a decision that should have been locked in pre-production.

TV commercial production process in Bangladesh

1. The Objective

A TVC starts with one job. What should the viewer do, and who is that viewer? A brief that names three objectives produces a spot that does none of them well.

One audience, not “everyone in Bangladesh”
One action: visit, call, recall the brand
The line the brand must say, and the line it must not

2. Research and Concept

The concept is tested against what the audience already believes, not against what the brand wishes they believed. Two or three routes are presented. One is chosen.

Competitor spots in the same category
Where the audience actually sees the brand
One concept locked before script

3. Script

A 30-second script is about 75 words. It names the product, the proof and the action. Voiceover, on-screen text and dialogue are written as separate lines so the edit is not guessing.

Length locked: 15, 30 or both
Legal and brand lines marked
Signed off before casting

4. Storyboard

The storyboard is the shot list the client approves. It shows framing, the product, and where the line lands. Approving it is what stops a reshoot.

One frame per shot, with the line under it
Product shots marked
Signed off before locations are booked

5. Pre-Production

Cast, locations, crew, kit and the call sheet. This is where a Dhaka shoot stays a Dhaka shoot, or becomes two cities and a drone.

Cast shortlist and callbacks
Location recce and permits
Call sheet issued the day before

6. The Shoot

One to three days for a 30-second spot. The storyboard is the running order. The client approves key frames on the day so the edit is not a surprise.

Product and pack shots first
Safety and continuity notes
Selects shared the same day

7. Post-Production

Edit, grade, mix, supers and the master. A 15-second cutdown is made from the approved 30, not cut as a separate film. Delivery is the broadcast master plus the digital sizes.

Rough cut, then fine cut
Grade and mix
Master, 15-second, and digital sizes

Frequently Asked Questions — TVC Production Process

A straightforward 30-second TVC at Libanza Films is four to six weeks from a locked script to the broadcast-ready master. Pre-production is one to two weeks. The shoot is usually one to three days. Edit, grade and approvals take the rest.

Celebrity cast, locations outside Dhaka and a client who changes the script after the shoot add time. A date promised in under three weeks is a date that will move.

A 30-second TVC at Libanza Films starts from BDT 5,50,000. That covers concept, script, a Dhaka shoot, edit, grade and a broadcast-ready master.

Talent, additional cities, drone and usage beyond the agreed term are quoted separately. Airtime is not in the production cost. The line-by-line breakdown is in the TVC production cost guide.

Seven stages: the objective, research and concept, script, storyboard, pre-production, the shoot, and post-production. The camera does not roll until the script and the storyboard are signed off. Skipping the storyboard is the usual reason for a reshoot.

No. Send the objective, the audience and a budget range. Libanza Films writes the concept, the script and the storyboard. If an agency has already written the script, it is reviewed and adapted before casting. What a brief should contain is set out in how to brief a TVC production company.

Concept, script, a Dhaka shoot, edit, grade and a broadcast-ready master for a 30-second spot. Talent fees, a second city, drone and usage beyond the agreed term are extra. A 15-second cutdown is made from the approved 30.

The full production. Concept, script, casting, locations, shoot, edit, grade, mix and the master. Media buying and airtime sit with the media agency and are not part of the production quote.

Ready to Start a TVC?

Send the objective, the audience, the length and a budget range. Libanza Films replies with an itemised quote. A 30-second TVC starts from BDT 5,50,000.

Send a Brief