Theme Song & Brand Anthem Portfolio | Libanza Films Bangladesh

A brand theme song is a commissioned musical composition created specifically to represent a brand, organisation, event, or cause. Unlike a jingle — which is a short, catchy advertising hook — a brand theme song is a fuller, more substantive musical piece designed to convey brand values, evoke emotion, and build long-term brand identity. Theme songs are used across corporate events, brand films, institutional communication, development sector campaigns, and social awareness productions.

A jingle is a short, memorable advertising hook — typically 5 to 30 seconds — designed to stick in the listener's memory and drive product recall. A theme song is a longer, more emotionally resonant musical piece — typically 1 to 3 minutes — created for a specific brand, event, series, or campaign. A brand anthem is the most comprehensive of the three — a full musical and audiovisual expression of a brand's purpose, values, and identity, often used for brand launches, anniversaries, or institutional communication. Libanza Films produces all three, with lyrics development, music composition, recording, and full audiovisual production under one roof.

Theme song production costs in Bangladesh typically range from BDT 1.5 lakh for a simple vocal-and-instrument composition through to BDT 8 lakh or more for a full brand anthem with professional recording, arrangement, mixing, mastering, and an accompanying brand film. Cost depends on musical complexity, number of vocalists, studio recording sessions, lyric development requirements, and whether a visual production is included. Libanza Films provides a detailed budget after reviewing your brief.

Libanza Films produces brand theme songs, corporate anthems, institutional theme songs, event theme songs, development sector and social awareness campaign songs, and educational and NGO theme compositions. Portfolio productions include the ASPTS Theme Song and the World Water Day 2019 Theme Song. We cover lyrics development, music composition, professional recording, mixing, mastering, and full audiovisual production of the accompanying theme song film.

A standard theme song production at Libanza Films takes 2 to 4 weeks from brief to final delivery — covering lyric development, music composition, vocalist selection, studio recording, mixing, mastering, and if applicable, audiovisual production of the accompanying film. More complex brand anthems with full video production may take 4 to 6 weeks. Rush timelines can be accommodated depending on scope.

Yes. Libanza Films produces theme songs in Bangla, English, or a mix of both — depending on brand communication objectives and target audience. Our in-house lyrics development capability covers all three languages, and we work with professional vocalists and studio musicians experienced across Bangla, English, and bilingual compositions. We also produce AI-assisted music and jingle compositions for brands requiring faster turnaround or lower-cost options.

Libanza Films combines Ogilvy-trained creative strategy, Dentsu-affiliate media planning, and full in-house music and audiovisual production capability. As the production arm of Libanza Limited — a 360° brand communication agency — every theme song brief receives full advertising agency thinking: brand insight, strategic messaging, lyric development, music direction, and production execution. We also offer AI Music, Jingle & Brand Anthem Development for brands requiring faster or more cost-effective music production options.