How much does jingle production cost in Bangladesh?

Jingle production in Bangladesh at Libanza Films starts from BDT 50,000 for a 30-second broadcast jingle (lyrics, composition, vocal performance, mix and master). A full brand anthem with theme song runs BDT 1,50,000 to 3,00,000 depending on orchestration and vocal talent scope. An audio logo (2 to 5 second brand sonic identifier) starts from BDT 30,000. AI-generated jingles start from BDT 20,000 for a single version.

What is the difference between a jingle, a theme song and a brand anthem?

A jingle is a short (15 to 30 second) catchy musical piece built around a brand message, designed for high repetition in broadcast media. A theme song is a longer (60 to 90 second) musical piece that establishes the emotional identity of a brand or programme — used in TVCs, corporate films and brand events. A brand anthem is the definitive long-form musical statement of a brand's values and identity — typically 2 to 3 minutes, used at major events, in annual reports and as the sonic foundation for all other audio branding.

Why do Bangladesh brands invest in audio branding?

Audio branding is one of the most cost-efficient forms of brand memory creation. A jingle that plays in 14,400 TV spots (as in the Bashundhara Toiletries Xtreme Aerosol campaign — 90 million viewers) creates brand recall through audio repetition that visual advertising alone cannot achieve. Bangladesh's high radio listenership, strong TV viewing culture and growing audio streaming market all amplify the return on audio branding investment.

How do you brief a jingle production for a Bangladesh brand?

A complete jingle brief for Bangladesh includes: the brand and product being advertised, the key message or proposition to be communicated musically, the target audience demographic (age, gender, urban or rural), the broadcast or digital channels where it will play, the desired musical genre or reference tracks (Bangla folk, contemporary pop, corporate, energetic FMCG), the required duration (15s, 30s, 60s), any lyric themes or mandatory phrases, and the brand's existing audio references if any. Libanza Films writes the lyrics and composes the music from a completed brief.

By Azizul Hoque Shiplu |Audio Production |October 2026

Jingle and Audio Branding Production in Bangladesh: Cost, Process and What Makes a Brand Sound Work

Jingle production in Bangladesh starts from BDT 50,000 for a 30-second broadcast jingle. A full brand anthem with theme song and OVC audio suite starts from BDT 3,50,000. Libanza Films produces jingles, theme songs, brand anthems and AI-generated audio branding for Bangladesh and international brands. This is the only published guide to jingle and audio branding production in Bangladesh — covering every audio format, what each costs, how to brief one and what separates a jingle that builds brand equity from one that is forgotten by the third airing.

Why Audio Branding Matters in Bangladesh

Bangladesh is one of South Asia's highest-volume advertising markets. Television reaches over 90 million viewers in a single campaign. Radio listenership is substantial in rural and semi-urban populations. Facebook audio-on consumption is growing with mobile data penetration. The result: a brand that invests in audio identity has a recall mechanism operating across every channel simultaneously — and a brand that does not is relying entirely on visual recognition in a media environment where screens are often shared, glanced at or watched while doing something else.

The Bashundhara Toiletries Xtreme Aerosol campaign demonstrates the scale possible in Bangladesh: 14,400 TV spots across 12 channels, 90 million viewers. Every one of those spots carried an audio component. A jingle that accompanied 14,400 spot repetitions across a campaign period created a brand memory structure that no single visual execution could replicate. This is the arithmetic of audio branding.

Yet most Bangladesh brands treat audio as a secondary concern — something that is added to a TVC after the visual is locked, rather than developed in parallel. This is a strategic mistake. The brief that produces the jingle Bangladeshis still hum decades after the campaign was a brief that led with audio, not one that adapted audio to fit a visual.

Four Audio Branding Formats — What Each Is and When to Use It

Audio Logo (Sonic Identity / Brand Sound): A 2 to 5 second musical or sound-design identifier that immediately signals the brand — the audio equivalent of a logo. Used at the end of TVCs and OVCs, on hold music, app notifications, digital ads and branded content. This is the most underinvested audio format in Bangladesh advertising and the one with the highest long-term return: a distinctive audio logo builds brand recognition across every touchpoint where a visual cannot operate (radio, podcast, call hold). Starting from BDT 30,000.
Jingle (15 to 30 Seconds): A short, catchy musical piece with lyrics built around a brand message. Designed for broadcast repetition — television and radio. The core mechanism is catchiness: a jingle that the audience involuntarily recalls after hearing it three times is doing its job. The mechanism is musical hook plus lyric clarity plus rhythmic pattern. Starting from BDT 50,000 for a full production (lyrics, composition, vocal performance, mix and master in Bangla).
Theme Song (60 to 90 Seconds): A longer musical piece that establishes the emotional identity of a brand or programme. Used in TVC openers, corporate films, annual events and brand launches. Does not require high catchiness — requires emotional resonance. The distinction is important: a jingle is designed to be remembered; a theme song is designed to be felt. Starting from BDT 2,50,000.
Brand Anthem (2 to 3 Minutes): The definitive long-form musical statement of a brand's values, purpose and identity. Used at major events (AGMs, dealer conferences, campaign launches), in annual report films, on the brand website and as the sonic foundation from which all shorter formats (jingle, theme song, audio logo) are derived. Starting from BDT 1,50,000. AI-generated brand anthem alternative starts from BDT 50,000.

Audio Branding Cost — Bangladesh 2026

Format	Starting Cost (BDT)	Duration	Primary Use
AI-Generated Jingle	20,000	15–30s	Social OVC, fast turnaround
Audio Logo	30,000	2–5s	TVC end-tag, app, digital
Broadcast Jingle (Bangla)	50,000	15–30s	TV, radio, OVC audio
Theme Song	2,50,000	60–90s	TVC, brand events, corporate films
Brand Anthem	1,50,000	2–3 min	Events, annual report, website
Full Audio Suite	3,50,000	All formats	Complete audio brand identity

All traditionally produced formats include composition, lyrics (if applicable), vocalist performance, studio recording, mix and master. Bangla and English versions are available. AI-generated formats are delivered without traditional recording — composition and voiceover are AI-produced to brief.

AI Jingle vs. Traditionally Composed Jingle — How to Choose

The arrival of AI music generation has created a genuine choice that did not exist two years ago. The decision is not about quality — it is about purpose.

Choose AI Jingle When:

Budget is BDT 20,000 to 50,000
The audio is for a short-term campaign or seasonal promotion
You need multiple versions quickly (different lengths, instruments)
The jingle is for social OVC, not broadcast television
You need a reference or demo before committing to full production

Choose Traditional Composition When:

The jingle will run on national television in 14,000+ spots
You need a distinctive vocal performance that becomes brand IP
The audio needs to work in Bangla with culturally specific musical references
The brand anthem will define the company's identity for 3 to 5 years
You need copyright ownership of an original composition

How to Brief a Jingle or Brand Anthem in Bangladesh

The jingle brief is the most consistently underspecified document in Bangladesh advertising. Agencies receive briefs that say "we need a jingle — something catchy." A jingle brief that produces a jingle worth producing contains:

Brand and product: What is being advertised. What the brand stands for. What the competition sounds like (reference competitors' jingles explicitly).
Key message: One proposition communicated musically. Not three. One. A 30-second jingle has approximately 50 words of lyric space. Use them for one idea.
Target audience: Age range, geographic context (Dhaka urban vs. rural national), gender. These determine the musical genre, the lyric register and the vocal casting.
Musical reference: Three tracks — one that captures the energy you want, one that captures the lyric style you want, one that captures the vocal tone you want. These do not have to be Bangladeshi tracks. They have to be specific.
Genre direction: Bangla folk elements, contemporary pop, light classical, energetic FMCG style, corporate warmth. The difference matters enormously for how the composition develops.
Duration and use: 15s, 30s, 60s. Television, radio, OVC, both, all three. Each use requires a different mix and different final delivery formats.
Mandatory phrases: Any brand tagline, product name pronunciation guidance or specific phrase that must appear in the lyric.

Jingle Production Services — Libanza Films Request a Jingle Production Brief

Frequently Asked Questions — Jingle Production Bangladesh

Jingle production starts from BDT 20,000 for AI-generated, BDT 30,000 for an audio logo, BDT 50,000 for a 30-second broadcast jingle (traditionally composed, full production), BDT 1,50,000 for a theme song and BDT 2,50,000 for a full brand anthem. A complete audio suite covering all formats starts from BDT 3,50,000.

A jingle (15–30s) is a short catchy broadcast piece designed for repetition and recall. A theme song (60–90s) establishes the emotional identity of a brand or programme — designed to be felt, not just remembered. A brand anthem (2–3 min) is the definitive musical statement of a brand's values, used at major events and as the sonic foundation for all shorter formats. An audio logo (2–5s) is the sonic equivalent of a visual logo — the shortest and most valuable long-term audio asset.

Audio branding creates brand recall through repetition across every channel where visual advertising cannot operate — radio, call hold, app notifications. A jingle running in 14,400 TV spots reaches 90 million viewers. With each repetition reinforcing the same audio memory, audio branding builds brand recognition at a cost per impression that other media cannot match at scale.

A complete jingle brief includes: brand and product, key message (one proposition), target audience, musical reference tracks (three specific tracks), genre direction (Bangla folk, pop, corporate), required duration, broadcast channels and any mandatory lyric phrases. The brief that produces a memorable jingle is specific about musical direction — not just "something catchy."

About the Author

Azizul Hoque Shiplu

Founder and Film Director of Libanza Films. Azizul has worked in commercial film production and advertising since 2007, beginning his career at Ogilvy and Mather — where audio branding was a core component of integrated campaign production — and training at the Zahir Raihan Film Institute. Libanza Films produces jingles, theme songs, brand anthems and AI audio content for FMCG, financial, telecom and corporate brands in Bangladesh. The format analysis, briefing standards and cost structures in this guide reflect direct audio production experience across Bangladesh's advertising market.