OVC for Brands & FMCG in Bangladesh

FMCG brands are the largest investors in online video commercials (OVC) in Bangladesh. From product launches to always-on performance ads, OVC drives awareness, trial, and repeat purchase across Facebook, YouTube, and short-video platforms.

At Libanza Films, we help FMCG brands create OVCs that combine memorable storytelling with real sales results. We make sure your campaigns are quick, scalable, and matched to each platform’s algorithm for the best impact.

Discuss Your FMCG OVC Requirement

Why FMCG brands rely heavily on OVC in Bangladesh

To succeed in Bangladesh, FMCG brands need constant consumer recognition and quick recall. OVC lets brands quickly test new ideas, improve campaigns, and stay ahead of competitors.

  • High competition at retail & digital shelf
  • Short consumer attention span
  • Need for frequent offers & variants
  • Platform-first buying behaviour (Facebook & YouTube)
  • Performance-driven media investment

Explore our core service: Online Video Commercial (OVC)

FMCG online video commercial production in Bangladesh

Common FMCG OVC use cases

Each FMCG OVC is built around a specific business goal.

FMCG product launch online video commercial
Product Launch OVC

Introduce new SKUs, flavours, packs, or variants.

FMCG offer and promotion OVC
Offer & Promotion OVC

Discounts, bundles, festive and trade promotions.

Always-on FMCG performance OVC ads
Always-On Performance Ads

Short 6–15s videos built for retargeting and scale.

Platform-first OVC strategy for FMCG

Facebook and Instagram FMCG OVC strategy
Facebook & Instagram (Meta)
  • 1–2 second hook
  • 6s / 10s / 15s formats
  • Vertical & square videos
  • High-frequency delivery

Learn more: Facebook & YouTube OVC

YouTube FMCG online video commercial strategy
YouTube
  • 15–30s storytelling
  • Stronger narrative
  • Brand lift campaigns

Explore: Corporate AV

FMCG OVC cost planning in Bangladesh

FMCG brands usually plan OVC budgets as a series of creatives rather than a single film.

Learn more: OVC cost in Bangladesh

Budget Insight: One shoot can generate multiple OVC assets and maximise ROI.

Ready to scale your FMCG brand with OVC?

We’ll convert your brief into performance-ready OVCs.

Request FMCG OVC Proposal Call +8801988-777444

FAQs: FMCG OVC Production in Bangladesh

FMCG OVC is short-form digital video advertising that delivers faster recall and measurable results.
Facebook, Instagram, and YouTube together provide the best FMCG performance in Bangladesh.
6–15 seconds for Meta platforms and 15–30 seconds for YouTube.
Cost depends on creative scope, number of edits, and platforms used.
Yes. One structured shoot can generate multiple high-performing OVCs.
Customer Reviews

Fantastic team. They took ownership of the project. As a result, they gave very good creative inputs to improve the ad. They also tried hard to reduce the project cost... Read Ehtesham Ahmed's Full ReviewRead More

Very dedicated team! Apprecite their enthusiasm, creativity and passion for their work... Read Md. Jamil Hossain Chowdhury Rahat's Full ReviewRead More

Libanza specializes in creating captivating films and advertisements with compelling narratives and stunning visuals... Read Riad Full ReviewRead More

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Our Clients

Diverse industries, trusted partnerships. From advertising agencies to corporate entities and non-profit organizations, our clients rely on us to bring their creative visions to life. With passion, expertise, and attention to detail, we deliver exceptional video production solutions that exceed expectations. Join our esteemed clientele and experience the power of captivating storytelling with Libanza Films.

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