What is the minimum OVC cost in Bangladesh?

Entry-level, social-first OVCs in Bangladesh typically start from approximately BDT 60,000, depending on creative scope and deliverables.

Why do OVC costs vary so widely?

OVC pricing varies based on shoot complexity, number of versions, talent involvement, locations, production scale, and post-production depth.

Is OVC more cost-effective than TVC?

Yes. OVCs are significantly more flexible and cost-efficient than traditional TV commercials, especially for digital-first campaigns.

Can one shoot generate multiple OVC ads?

Yes. Strategic pre-production allows one shoot to generate multiple OVC assets using different scripts, durations, and platform-specific edits.

How can international brands estimate OVC budgets accurately?

By sharing campaign goals, target platforms, preferred durations, localisation needs, and timelines, production teams can recommend efficient and realistic OVC budgets.

OVC Cost in Bangladesh: Complete Pricing & Budget Guide (2026)

Online video commercials (OVC) are now the most cost-effective and results-focused way to advertise in Bangladesh. As more brands move their budgets from traditional TVCs to digital platforms, one central question comes up: “How much does an OVC cost in Bangladesh?”

Before we get into the details, let’s explain how OVC pricing, budget ranges, cost factors, and planning strategies work. This will help you invest with confidence and get the best return in 2026.

What Is an OVC?

An OVC (Online Video Commercial) is a short video ad created for digital platforms such as Facebook, Instagram, YouTube, and other short-form video feeds.

Unlike TVCs, OVCs are:

Platform-first
Mobile-optimised
Faster to produce
Easier to test and scale
Measurable in performance

👉 For a complete service overview, visit our Online Video Commercial (OVC) service page .

OVC cost range in Bangladesh showing budget tiers for brands

Typical OVC Cost in Bangladesh (2026)

The cost of OVCs in Bangladesh depends on the scope of work, production volume, and deliverables. Here are the budget ranges that most brands follow.

🔹 Lean / Social-First OVC

Best for: Retargeting, always-on ads, performance campaigns

1 short script
Minimal shoot setup
2–4 cutdowns (6s / 10s / 15s)

Estimated Cost: BDT 60,000 – 2,50,000+

🔹 Standard Brand + Performance OVC

Best for: Product launches, acquisition campaigns

Structured storyboard
Better lighting & cinematography
Multiple formats (9:16 / 1:1 / 16:9)

Estimated Cost: BDT 2,50,000 – 8,00,000+

🔹 Premium / Story-Driven OVC

Best for: FMCG brands, premium storytelling, high-impact campaigns

Casting & art direction
Multi-location shoot
Advanced post-production

Estimated Cost: BDT 8,00,000 – 25,00,000+

Key factors that affect OVC cost in Bangladesh

What Factors Affect OVC Cost?

1. Video Duration & Versions

6s / 10s / 15s / 30s
Number of cutdowns
Aspect ratios (vertical, square, horizontal)

2. Creative Complexity

Simple product demo vs full storyline
Number of scenes
Script development & storyboard depth

Facebook Instagram vs YouTube OVC budget difference

Facebook vs YouTube: How Platform Choice Changes Budget

Facebook & Instagram (Meta)

6–15 second formats
Hook in first 1–2 seconds
Vertical & square versions
High frequency delivery

Learn more: Facebook vs YouTube OVC

FMCG OVC budget strategy with multiple edits from one shoot

Smart Budget Strategy: FMCG Brands Do This Differently

One shoot
Multiple scripts
Several platform-specific edits

See how this works: OVC for brands & FMCG

OVC vs TVC Cost Comparison (Quick View)

Production Cost	Lower	High
Turnaround	Fast	Slow
Platform Flexibility	High	Low
Performance Tracking	Yes	Limited
Creative Testing	Easy	Difficult

How Libanza Films prices OVCs

Libanza Films does not use one-size-fits-all packages. Pricing is based on business objective, platform strategy, deliverables, and timeline—so you avoid hidden costs and align budget with performance.

📩 Contact TV Commercial Production Experts today for expert TV commercial production! Request for Service.

FAQs: OVC Cost in Bangladesh

Basic social-first OVCs usually start from BDT 60,000, depending on scope.

Cost increases with shoot complexity, number of edits, talent, locations, and post-production requirements.

Yes. OVC is significantly more cost-efficient and flexible than traditional TVCs.

Absolutely. One shoot with multiple scripts and platform-specific edits is a common cost-effective strategy.

Share your product, platform, expected duration, and deadline. Then we’ll recommend the right structure and budget.

In 2026, OVC is essential—the smartest brands don’t ask “How cheap can it be?” They ask, “How efficiently can it perform?”

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