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How Many OVC Versions Does a Campaign Really Need?
(Bangladesh Brands Guide, 2026)
One of the most common questions brand managers ask is: “How many OVCs do we actually need for one campaign?”
Some brands run one video and hope it works. Others overproduce without a strategy. The real answer lies in smart versioning—not too many, not too few.
Why One OVC Is Never Enough
Digital platforms are not television. Users scroll quickly, attention is limited, and creative fatigue sets in quickly.
What happens with only one OVC
- Performance drops within days
- Frequency increases, results decrease
- Cost per result rises
- Media spend becomes inefficient
The Core Rule: One Shoot, Multiple Versions
Top brands in Bangladesh plan multiple outputs from a single production.
- Different durations
- Different hooks
- Different endings
- Different platform formats
Cost planning explained here: OVC Cost in Bangladesh: Complete Pricing & Budget Guide (2026)
Minimum OVC Versions Every Campaign Needs
- Primary OVC (Hero Edit): 15s–30s for awareness
- Performance Cutdowns: 6s / 10s / 15s for conversions
- Retargeting Version: Short edits focused on offer & CTA
Platform-Specific Formats
The same content must be adapted to fit each platform’s behaviour and format.
Platform differences explained here: Facebook & YouTube OVC Strategy
How Many Versions by Campaign Type?
FMCG Campaigns
Total: 6–10 versions
Brand Launch Campaigns
Total: 4–6 versions
Always-On Performance Campaigns
Total: 6–12 versions over time
How Libanza Films Plans OVC Versioning
- Design OVCs as a content system
- Map versions before shooting
- Maximise output from one production
- Align creative with media goals
📩 Contact our TV Commercial Production Experts
👉 https://www.libanzafilms.com/
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FAQs: OVC Versioning
No. Multiple short versions are essential for performance. One video quickly suffers from creative fatigue on Facebook.
When planned early, versioning actually reduces the cost per asset. One shoot can generate multiple high-performing outputs.
Every 2 to 4 weeks, depending on campaign performance, frequency and how long the ads run.
Yes. At a minimum, aspect ratio, pacing, and framing must be adjusted for each platform.
Having more well-planned versions usually delivers better results than spending a large budget on just one OVC.
Final Thought
The real question isn’t:
“How many OVCs should we make?”
It’s:
“How smart is our versioning strategy?”
In digital marketing, relying on one video is risky. Building a structured system of OVC versions delivers better performance, lower cost per result, and long-term scalability.
Customer Reviews
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