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How Long Should an OVC Be? Best Video Ad Durations for Bangladesh (2026 Guide)
Brands frequently ask, “How long should our OVC be?”
In Bangladesh’s fast-moving digital landscape, OVC duration directly impacts performance. If your video is too long, people will skip it. If it is too short, your message may get lost.
This guide explains the best online video commercial (OVC) durations for Facebook, Instagram, and YouTube in Bangladesh, and shows how to choose the right length for your campaign goals.
Why OVC Duration Matters More Than Ever
- Attention is limited
- Viewing is mostly mobile
- Algorithms reward watch time and engagement
OVC length affects hook effectiveness, watch-through rate, cost per result, and conversion performance.
There is no single “perfect” duration. The right length depends on platform behaviour and campaign objective.
The Golden Rule of OVC Duration
Prioritise behavioural insights over outdated conventions.
OVC is not TVC.
Digital viewers don’t sit and watch; they scroll. You must secure attention at every second.
Facebook & Instagram (Meta)
Best-performing OVC durations:
- 6 seconds – Retargeting, reminders
- 10 seconds – Offers, promotions
- 15 seconds – Product benefits
Short works on Meta because users scroll fast, often watch without sound, and need frequent exposure.
Recommended formats: Vertical (9:16) and Square (1:1)
YouTube Ads in Bangladesh
- 15 seconds – Skippable ads, recall
- 20–30 seconds – Storytelling & consideration
YouTube allows longer storytelling because of sound-on, lean-back viewing and stronger narrative flow.
Ideal format: Horizontal (16:9)
For longer storytelling, explore: Corporate AV Production
OVC Duration by Campaign Objective
- Awareness: Emotion, brand idea, recall
- Performance & Sales: 6–15 seconds, offers + CTA
- Retargeting: 6–10 seconds, urgency
FMCG Campaigns
FMCG requires frequency and repetition.
- 6s / 10s / 15s versions
- Multiple creatives
Common Mistakes Brands Make with OVC Length
- Making one long video for all platforms
- Starting slow
- Ignoring cutdowns
The Smart Approach: One Shoot, Multiple Durations
- 1 hero OVC (15–30s)
- Multiple cutdowns (6s / 10s / 15s)
- Platform-specific framing
OVC Cost in Bangladesh: Complete Pricing & Budget Guide (2026)
How Libanza Films Decides the Right OVC Length
Libanza Films uses data, not guesswork. We decide OVC duration based on platform behaviour, campaign objective, audience mindset, and media strategy.
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FAQs: OVC Duration in Bangladesh
6–15 seconds perform best for most performance-driven Facebook and Instagram campaigns in Bangladesh.
Not on YouTube, as long as the story captures attention early and maintains strong pacing.
No. Each platform requires different pacing, framing, and storytelling to perform effectively.
Usually no. FMCG works best with short, repeatable formats that drive recall and frequency.
Only if the message is clear. Poor short ads still fail, regardless of duration.
Final Takeaway
The question isn’t
“How long should our OVC be?”
It’s
“How fast can we deliver value?”
In Bangladesh’s digital market, attention is everything. Duration is your strategy.
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