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7-Step Guide to Creating & Optimizing Video Content in Bangladesh
Author: Azizul Hoque Shiplu
Published: July 09, 2023
Introduction
Video is now one of the most powerful ways to reach customers in Bangladesh – whether you are a local SME, national brand, or development organisation. But simply uploading a video on YouTube or Facebook is not enough. Your content must be planned, produced, and optimised so that people can find it, watch it, and remember your brand.
In this 7-step guide, Libanza Films shares a practical roadmap to create engaging video content and optimise it for Google, YouTube, and other platforms – combining storytelling, brand strategy, and SEO.
Step 1: Define Your Target Keywords & Search Intent
Start with clarity. Before you shoot or write a script, you must know how your audience searches for your product, service, or topic online.
Use tools like Google Keyword Planner, Google Suggest, and YouTube search to discover key phrases such as “corporate video production Bangladesh”, “product video Dhaka”, or “training video in Bangla”.
Group these keywords by intent:
- Informational: “how to create video content”, “what is explainer video”
- Commercial: “best video production company in Dhaka”
- Transactional: “hire video production agency”, “corporate AV maker Bangladesh”
When your keyword plan is ready, it becomes the foundation for your script, title, description, and landing page.
Step 2: Create Engaging & Relevant Video Content
Now it’s time to turn strategy into storytelling. Your video should not only match your keywords but also connect with real people – emotionally and logically.
Focus on:
- Clear objective: Brand awareness, product launch, training, or social behaviour change.
- Strong hook: Capture attention within the first 3–5 seconds with a visual or line that matters.
- Story arc: Set up the problem, build tension, and resolve it with your brand or solution.
- Local relevance: Use Bangla language, local context, faces, and situations your TG relates to.
At Libanza Films, our directors and writers work closely with brands to convert marketing objectives into visual narratives tailored for TV, YouTube, social media, and internal platforms.
Step 3: Optimize Video Title, Description & Tags
Once your video is ready, optimisation starts with the basics: title, description, and tags on YouTube or any video platform.
- Title: Keep it clear and keyword-focused. Example: “Corporate Video Production in Bangladesh – Complete Guide for Brands”.
- Description: Write 150–300+ words. Summarise the content, include primary and secondary keywords naturally, and add links to your website or landing page.
- Tags & categories: Add relevant search phrases, brand name, location (e.g. Dhaka, Bangladesh), and content type (TVC, OVC, corporate AV, documentary, etc.).
This not only helps Google and YouTube understand your video, but also increases your chance of appearing in search, suggested videos, and related content.
Step 4: Design an Eye-Catching Thumbnail
Thumbnails are mini billboards for your video. A strong thumbnail can dramatically improve your click-through rate (CTR).
Best practices for winning thumbnails:
- Use high-contrast images and readable text.
- Highlight the key benefit or topic (e.g. “7-Step SEO Video Guide”).
- Maintain consistent style with your brand colours and logo.
- Avoid clickbait – deliver what you promise.
Libanza Films designs custom thumbnail sets that match your overall brand identity and campaign look, so your content looks professional across the entire channel.
Step 5: Transcribe & Add Closed Captions
Adding subtitles and closed captions is essential for modern video content – especially in a bilingual market like Bangladesh where audiences switch between Bangla and English.
- Accessibility: Viewers can watch with sound off on mobile or in public transport.
- SEO benefit: Search engines can index the text in your subtitles and better understand your content.
- Localization: Provide Bangla captions for local viewers and English subtitles for international audiences.
Libanza Films supports accurate transcription and subtitle creation (Bangla & English) for corporate videos, documentaries, interviews, and TVCs.
Step 6: Embed Video on Relevant Web Pages
A video performs best when it is part of a complete content experience, not floating alone on YouTube. Embed your videos in:
- SEO-optimised blog posts (like this one).
- Product or service pages on your website.
- Dedicated landing pages for campaigns and lead generation.
- Corporate or project case-study pages.
Make sure the surrounding page content includes relevant keywords, headings, and internal links. This combination of page SEO + video SEO is powerful for ranking in both Google Search and Google Video results.
Step 7: Promote, Measure & Iterate
Publishing is just the beginning. To unlock the full value of your video content, you must distribute, measure, and refine.
Promote your video through:
- Facebook, Instagram, LinkedIn, and TikTok campaigns.
- Email newsletters to customers and stakeholders.
- WhatsApp and community groups where your TG is active.
- Paid YouTube or Google Ads for high-value content.
Track key metrics like watch time, retention rate, CTR, and conversions. Based on performance, you can refine future scripts, hooks, and formats – turning video into a continuous learning loop for your brand.
Conclusion: Turn Your Videos into Discoverable Brand Assets
Creating and optimizing video content that ranks on Google is not a one-time trick – it is a structured process. When you combine:
- clear keyword strategy,
- strong creative storytelling,
- technical optimisation, and
- consistent promotion,
your videos start working like long-term brand assets – bringing organic traffic, leads, and brand recall for months or even years.
At Libanza Films, we help brands in Bangladesh and beyond plan, produce, and optimise video content – from TVCs and OVCs to corporate AVs, documentaries, training videos, and social media content. If you want your next video to be both beautifully crafted and search-friendly, our team is ready to support you.
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Source (original concept version): 7 Step Guide for Creating & Optimizing Video
FAQs on Creating & Optimizing Video Content
1. What types of businesses in Bangladesh benefit most from video content?
Almost every sector can benefit – FMCG brands, real estate companies, e-commerce platforms, telecoms, NGOs, development projects, educational institutes, healthcare providers, and even personal brands. If your audience is online, strategic video content can help you explain, convince, and build trust faster.
2. How long should my video be to perform well online?
It depends on the platform and purpose. For social media ads, 6–30 seconds often works best. For YouTube education or corporate storytelling, 1–5 minutes can be effective. The key is to keep the content tight, relevant, and engaging from start to finish.
3. Is YouTube enough, or do I also need a website page?
YouTube is excellent for reach and discovery, but combining it with an SEO-optimised website page or blog is even stronger. That way, your video can rank on both YouTube and Google Search, and you can drive visitors to a page where they can learn more and contact you.
4. How does Libanza Films support video SEO and optimisation?
Libanza Films goes beyond just filming. We help you with content planning, scripting, metadata optimisation (titles, descriptions, tags), thumbnail design, subtitles, and landing page content. Our goal is to make your video not only look cinematic, but also perform in search and social platforms.
5. I already have raw footage. Can Libanza Films help me optimise and repurpose it?
Yes. If you already have raw or existing footage, we can edit, restructure, and repurpose it into shorter social media cuts, reels, or YouTube-friendly versions – along with proper SEO titles, descriptions, and thumbnails to maximise performance and ROI.
Ready to Optimize Your Video Content?
Whether you need a TVC, corporate AV, product video, or social media content, Libanza Films can help you plan, produce, and optimise video that actually delivers results.
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